They’ve been providing branding to blue-chips, product visuals to household names, and even showcasing our animation talent across countries and on national TV. The establishment of our Creative, Media and Arch Viz teams – recently transformed into specialist studios – in late 2019 saw a new and exciting step in the continual evolution of Bloc Digital.
With their wealth of experience in design and marketing, broadcast and visual effects, and the built environment, the vision was to deliver that Bloc edge to new sectors and introduce new skills to complement our ‘create once, use many’ ethos. This expertise is now an integral part of our end-to-end offering... and that vision is continually being realised for our customers.
So what have the studios been getting up to? And how have they evolved at Bloc? With a combination of new capabilities, clients, tech and talent – here's a summary.
CREATIVE: FROM PRINT TO PIXEL
Essential to the 'campaign lifecycle' for our clients – supporting from ideation to launch and beyond – our Creative studio
draws on graphic and communication skills to position and present brands for maximum engagement. They’re establishing design as the bedrock of everything we do, and combining their creative eye with Bloc’s technology and digital visualisation know-how to capture attention, drive brand interactions, and disrupt the marketing landscape. Let’s take a look.
MEDIA: NEW CAPABILITIES BRING NEW HORIZONS
Our animation and 3D modelling teams have been the backbone of our visualisation activities since Bloc’s beginnings. Always looking forward, we’ve brought new techniques, new sectors and new services – underpinned by industry expertise – into our Media studio
We’ve been creating cinema-style animations, implementing the latest rendering processes, and further developing our national and international broadcast TV portfolio – continually advancing the core capabilities of our team. Here’s a quick snapshot.
ARCH VIZ: CG ENVIRONMENTS AND BEYOND
Our Arch Viz
team are our built environment and property marketing experts – combining photorealistic architectural visuals and advanced technologies, they help clients to inform, showcase and sell. And in the last few years, they’ve been taking traditional sector needs to the next level...
Going beyond property and beyond CGIs – they’re enhancing commercial environments, furthering interactivity, and harnessing the benefits of data visualisation. Let’s take a look at how they’re elevating spaces and places.