23 Jan 2020
The future of business: IoT and Industry 4.0
Whether you’re an architectural business hoping to improve your marketing strategy or a manufacturing business improving production lines, the use of IoT and Industry 4.0 is becoming increasingly important for businesses looking towards the future. Therefore, companies are gearing themselves to seamlessly introduce Industry 4.0 and IoT practices to stay ahead — here’s how and why you should too.
What is IoT and Industry 4.0?
Firstly, IoT (Internet of Things) uses the internet to connect people, products and environments, through a range of smart devices, in order to affect our daily lives. An example of IoT would be remotely controlling your home (such as increasing the temperature or turning off the lights) through Hive.
On the other hand, Industry 4.0 is a term specifically applied to manufacturing. It describes the automated manufacturing process that uses cloud-based IoT data to improve the speed and efficiency of manufacturing production. An example of this would be pharmaceutical inventory management, where RFID (radio frequency identification) tags are used to track and manage the location of pharmaceuticals in the supply chain.
What does IoT mean for your business?
Therefore, businesses are starting to research how they can creatively collect and utilise all this new data to inform their marketing strategies. For example:
- Marketing professionals are using IoT data to create new touchpoints and interact with their clients – the rum company Malibu is a great example of this. They created ‘connected bottles’ that carry an NFC (near-field communication) chip in the aluminium lid. These provide customers with quick access to exclusive content by simply touching the bottle with their mobile phone.
- IoT devices like Alexa have the potential to drive more traffic to your websites. Predictions suggest that by 2020 half of all internet searches will be made by voice. Consequently, optimizing web content for digital assistants is starting to become another SEO consideration.
Case Study: IoT and Industry 4.0 in practice
Phase One - Mobile Application
Phase Two - IoT Implementation
The dashboard created fulfils numerous tasks such as predicting the lifespan of equipment and alerting operators when they need to be replaced, improving production costs by reducing waste product and boosting productivity.
Phase Three - Machine Learning
Through implementing IoT and Industry 4.0, the global company not only invested in a value-added service for their customers but also established themselves as leaders in their industry. For both companies, building the factory of the future continues.
The popularity of IoT and Industry 4.0 solutions are increasingly progressing, as more IoT devices enter the market place with the aim to connect users to the digital world around them. Therefore, more businesses are using the technology to improve their marketing strategies and production processes. Consider how it can be incorporated into your business structure. Is your business ready for the future?