4 Jul 2022
Virtual production: turning vision into real-time reality
Drawing on our expertise in content creation, visual effects (VFX), modelling, and an eye for all things digital visualisation, we’re bringing our clients the latest in professional production and broadcast - showcasing the true capabilities of real-time, motion capture and hybrid cameras.
Enhancing ‘state of the art’ studio environments with rich 3D assets, CGI scenes and creative visuals – we’re providing the ultimate immersive solution… and viewer experience!
What is virtual production?
Essentially, virtual production is filming using real-time technology. Growing in popularity, this method entails crafting real-time virtual rendered scenes, created using a games and entertainment engine (like Unreal Engine), and surrounding props and actors with an LED wall, green screen or set. As the camera moves so does the perspective visualised – harnessing gaming technologies to navigate virtual landscapes, scenes or 3D assets. Referred to as “the parallax”, this unison of movement and motion between visuals and camera creates the illusion. It’s this live Mo-Sys camera tracking that translates into accurate real-time activity.
Virtual production (VP) utilises VFX right from pre-production - unlike traditional means where this often begins as production ends... With 3D digital assets, CGI scenes and VFX capabilities available during both planning and shooting this makes for a continually responsive filming process - enabling those all-important perfect shots in the bag as you roll.
All about the tech...
Why is wider adoption happening now?
This is exactly where Bloc Digital come in. As consumer experiences within marketing and communications become even more diverse, our clients in the marketing game also want a slice of virtual! Whether that be for product launches, virtual events, interactive presentations and more.
At Bloc we’ve been delivering immersive, virtual and digital solutions for the past 20+ years – and recently we’ve been working in collaboration with local studios such as LEVEL productions. We now have the studio space and enhanced camera technology in order to elevate our digital visualisation and VFX capabilities to ‘quality-virtual production’ status! It’s all integral in our ethos towards technology democratisation.
We predict it's not just a phase...
With the scope in this field still growing, virtual production is opening the door to a world of visual wonder – and not just for the big screen. Helping to portray its capabilities and possibilities: here is a whole host of benefits.
Make real-time production edits.
- Hybrid cameras enable a preliminary view of filming.
- Everything can be shot in one studio – save money on travel and location expenses.
- Camera tracking is complete in pre-production so filming can be done as if in a real-world environment.
- Ease of filming – presenters, actors and directors can actually see their digital environments, assets and effects… imagination is no longer needed.
- The visualisation possibilities are endless – you can visualise and render absolutely anything!
- Physical sets, scenes or models don’t need to be built… saving both time and money.
How can virtual production make a splash in marketing?
Demonstrated in our video below, you can see the ease of use and integration within unexpected industries like engineering. Take an engine for example, visualise its intricacies, make it 3D, walk around and rotate the object, incorporate an engaging mix of virtual and real… but most importantly, harness the power of virtual production for communication. Upgrade your usual marketing efforts and make the immersive transition…
Watch our Director Keith Cox at LEVEL studio, demonstrating the visual capabilities and possibilities of virtual production in marketing...