REVEALING THE UNSEEN
UNCOVERING THE EVOLUTION OF DESIGN AND ENGINEERING
Our animation and media teams masterfully uncovered the unique selling points to emphasise the importance of Kongsberg Maritime’s impact across the world. We showed why they are the driving force for innovation across the naval operations industry with our collaborative and unique animation and storytelling skills. We helped visualise the evolution of the client's products and services to represent their proud brand heritage, progress, and innovation. The digital imagery, light contrasts, colour toning, tints, and voice-over scripting convey the offerings the client asked us to bring to life using our combined in-house technical and creative skills. From initial concepts to the final delivery, this project was another successful full-circle service from beginning to end, which has since been featured at highly anticipated events like DSEI 2023. Revealing the unseen is our forte, we focused on the smallest inner components located deep within the vessels, to amplify the detailed engineering often hidden away or impossible to visualise without the physical deconstruction of a fully operational finished product. The video rightly positions the client as a protector and pioneer of innovation, which was an imperative part of the key messaging they wanted to reflect throughout this project.
Lead Studio
Media
Other Studios
Creative
Client
Kongsberg Maritime
Services
Animation | Digital Imagery | VFX | 3D Modelling | Concepting | Scripting
Research & Concepts
Research & Concepts
We were tasked to find new ways to capture the scale and depth of Kongsberg Maritime’s operations within the Naval industry, showcasing the levels of detail and expertise embedded in the products and services alongside positioning the company as innovators and visionaries, that overcome challenging naval environments and threats efficiently. Going the extra nautical mile… our media team took a deep dive into the business side of things by conducting interviews with key stakeholders - those leading the technology, innovation and engineering behind the scenes in R&D.
Scripting
Scripting
Working closely with the client, we were able to develop a certain tone, look and feel that was capable of evolving alongside their current operations and future developments thanks to an in-depth understanding of their exact wants and needs. These insights were then woven through the narrative and storyboarding allowing our scriptwriters to develop a unique concept, compelling message and visual narrative whilst working closely with the animation team to ensure the delivery was all in tune with our visuals, music and voiceover in the final asset. This is a process we’ve really aced over recent years!
Product Evolution
Product Evolution
We showcased the ground-breaking technologies within KM’s naval domain such as marine propulsion machines. We presented this in a new light by revealing the unseen complexities with engaging fast-paced close-up animations and transitions. The animations we created show impeccable performance, manoeuvrability, and proven engineering from a respected hydro dynamic solution specialist. Highlighting Kongsberg Maritime as a forward-thinking, future-driven brand using high-quality and engaging cinematics.
Visual effects
Visual effects
We included a seamless integration focused on optimal performance and differentiating factors within the client's products like the Kamewa Waterjets. The products featured in the most remote and demanding marine environments to show durability and adaptability, which were created by our VFX team. The digital imagery links to creating a sense of power, precision, community, people, and planet. Adding detailing life-like features such as water particle movements or shade and shadow effects within a scene, truly boosts the on-screen impacts of a crashing wave or underwater propeller movements intended to enhance the reality of motion and the audience's overall visual experience.
