Privacy Policy – AMRICC Centre App

1. Introduction

The AMRICC Centre (“we”, “our”, “us”) respects your privacy. This policy explains how we handle your information when you use our augmented reality (AR) application, available on public app stores.

2. Camera Access

Purpose only: Our app requires access to your device’s camera solely to provide AR functionality. The camera feed is processed in real time on your device to render AR content.
No capture, storage, or transmission: We do not capture, store, or transmit any images or video from your camera. No camera data leaves your device.

3. Data Collection

No personal data via camera: We do not collect personal data such as photos, videos, biometric information, or precise location through the camera.
Optional diagnostics (if enabled): If we use optional analytics or crash reporting, this will be disclosed in-app and on this page, and will comply with applicable privacy laws (e.g., GDPR).

4. Third-Party Services

If the app uses AR frameworks (e.g., ARKit or ARCore), these operate on-device for world/face tracking. We do not send camera imagery to external servers.

5. Your Rights

Depending on your location, you may have rights to access, correct, or delete personal information, or to object to or restrict certain processing. To exercise these rights, contact us using the details below.

6. Security

We implement appropriate technical and organisational measures designed to protect information. As we do not store camera images or videos, there is no camera media to secure on our servers.

7. Changes to This Policy

We may update this policy to reflect changes in technology, legal requirements, or our practices. Significant changes will be communicated within the app and/or on our website.

8. Contact Us

Data Controller / Developer: The AMRICC Centre and Bloc Digital.
Email: enquiries@bloc.digital
Postal Address: Bloc Digital, Second Floor Enterprise Centre, Bridge Street, Derby, England, DE1 3LD