Bloc Newsroom

First look at Bloc's Derby Ram Trail App revealed

With just over a month to go till the launch of the spectacular Derby Ram Trail, we were delighted to link up with Derby Telegraph to release details of our digital mobile app which will guide and entertain visitors around the impressive 30-piece sculpture tour.

Our digital visualisation and immersive tech teams have donated their services free of charge to design, develop and produce the mobile solution, which will be freely available for visitors to download.

Bloc Digital Director, Keith Cox said; “The Derby Ram Trail reflects the combination of creativity, innovation and interactivity that is at the heart of Derby’s industrial history and also our own business. As the trail’s Digital Partner, we’re delighted to donate our skills and expertise to enable local communities and visitors to celebrate our city’s rich art, heritage and culture through creative digital technology.”

The free-to-download app has a real sense of ‘quest’ with visitors digitally ‘collecting’ and interacting with the rams along the way. As well as providing a guide around the trail, background details of the rams’ artistic creators and information on their business community sponsors, there are a few features that unlock the city’s art, social and cultural history.

As visitors approach the colourful 5-foot-high sculptures the app triggers special digital ‘ARTe-Facts’ – nuggets of information and images linked to key objects in Derby Museums. There are more than 30 to collect.

Accessibility is central to the design of the app and you don’t need to have the latest phone model to be able to enjoy the experience and explore the ‘virtual’ trail. As well as being easy for all ages to use, a further key feature is a text to speech function which includes audio descriptions of the stunning ram images.

Jennifer Cuadrado from Derby Museum and Art Gallery said;

“The Derby Ram Trail app wonderfully captures the trail’s sense of fun, scale, culture and creativity. The layers of information and fascinating facts add an inspiring dimension to the trail and open a door to the amazing collections we have at Derby Museums. We’re very much looking forward to visitors taking part and sharing their quests!”

Details of how to access and download the app will be released around the official launch with further information available on the Derby Ram Trail website.