18 Jun 2019
Using finishes to improve the quality of your print
Business cards are essential for use during networking events, which means almost every business person has one. The same is true for brochures and postcards, which often take centre stage during exhibitions.
So how can you make your printed collateral stand out in this crowded arena?
Special print finishes can increase the quality, durability and impact of your printed collateral, ensuring it stands out from your competitors and adds value.
Varnishing is great for finishing high-quality books, magazines, or brochures, as it protects the print from rubbing and makes the pages more robust without adding too much weight.
Lamination also increases the print’s durability and water resistance, providing protection for pieces with high ink coverage (where the ink may transfer onto another sheet).
Unlike varnishing, lamination is most often used to add weight / bulk and to enhance the sturdiness of business cards and soft covered books.
Whilst Spot UV is most often applied as a gloss varnish, it can also be applied as a matt or a glitter varnish. Gloss varnish works best in combination with matt laminate as this gives the most contrast.
Again this is most often applied on small areas of print, such as the logo, text or specific design elements, to make them stand out against the background.
Foiling effects give reflective properties to the finished areas and can add an element of luxury to your printed collateral.
By adding physical depth to the print, embossing creates shadows and highlights and adds tactile dimension.