Bloc Digital at Farnborough Internation Airshow: Driving real world impact
Whilst anticipated, this year’s cancellation amid COVID-19 has placed a rogue cog in the aviation industry’s well-oiled machine. It’s left businesses unable to communicate with potential customers on the valuable, global exhibition stage.
Over the years myself and the Bloc team have supported market-leading multinational companies to exhibit at Farnborough – helping engage visitors with innovative digital solutions. Despite COVID-19, this year is no different.
In a two part series we’ll be exploring how our capabilities facilitate communication between clients and visitors at Farnborough Airshow, both past and present. This first part we’re calling ‘real world’ Farnborough – reflecting on previous years we explore how digital visualisations can showcase products and innovations in an interactive, impactful setting.
Read how we’ve been supporting our multinational clients to adapt to the new digital normal in part two, ‘virtual’ Farnborough – innovating the shift to the virtual world.
Rolls-Royce: From animation to mixed reality
From early concept eVTOL renders to Pearl engine animations, Bloc brought ideas and products to life. An ‘inside outside’ box, which has LCD screens covering the inside and outside of the stand, displayed these renders and animations giving event visitors the chance to explore and engage with the virtual products up close.
Rolls-Royce’s Pearl Engines were ‘beautifully designed, brilliantly engineered’… and creatively animated for the 2018 Farnborough International Airshow. Dynamic visualisations detailed component integration, facilitating visitor engagement and understanding.
Working against the clock in our Derby-based studio, we also created a complex interactive mixed reality (MR) experience in record time for launch at the 2016 Farnborough International Airshow. We were one of the first companies in Europe to use this Microsoft HoloLens technology in industry, using it to emulate operation and demonstrate product investigation of the Rolls-Royce Trent XWB Engine.
Following this success, we were proud to learn that Microsoft incorporated the app into their own HoloLens demonstration campaigns to show real-world use of the technology in industry.
General Dynamics: Virtual reality emulation
Knowing immersive experiences give users the unrivalled ability to explore realistic scenarios in a digital setting, we worked to develop a virtual reality (VR) experience to help General Dynamics engage with potential customers at Farnborough International Airshow 2018.
Using our VR pilot emulation, potential clients could experience what it’s like to be a pilot in one of General Dynamics’ jets. Emulating real world scenarios from this unique point of view, such experiences improve retention and recall – playing into the notion that ‘seeing’ (or in this case ‘experiencing’) is believing.
Innovating the shift to the virtual world
Read how we’ve been innovating the shift to the virtual world in Bloc Digital at Farnborough Airshow: Part Two.