Ranica's journey with Bloc Digital began six years ago as a junior apprentice, where her dedication and talent quickly propelled her through the ranks, she continued her studies through to higher education at university and became one of the first UK graduates from the UX degree apprenticeship.

Additionally, Ranica was awarded the ‘Best Overall Mark’ for her entire course, which really is the cherry on top. A fantastic achievement!

Her accomplishments underscore the importance of innovative educational pathways like the UX degree apprenticeship. Her journey from a junior apprentice to a leading figure in UXD at Bloc Digital serves as an inspiration for aspiring UX professionals and highlights the transformative power of dedication and education.

Today, she leads the UXD team at Bloc Digital, where she is pivotal in enhancing client business processes, brand engagement, and awareness. The UXD team is renowned for solving complex problems through expert design, integration, and responsiveness.

User Experience Design (UXD) is a critical discipline focused on understanding users' wants and needs. It emphasises creating systems that are not only easy and efficient to use but also enjoyable. By prioritising the user's perspective, UXD significantly increases user engagement and satisfaction, making systems informative, fun, and streamlined.