19 Oct 2021
The Derby Ram Trail lives on in new realities with our legacy app
Donating our creative, web & app development and AR skills to the Derby Ram Trail from its beginning in 2019, we are proud to wrap up the epic local cultural project with an Augmented Reality (AR) legacy app – bringing a permanent piece of the event to our city.
Building on the success of the 12-week event, the new app will see the rams return to Derby’s streets in colourful AR form and create an ongoing experience for the city to enjoy.
This immersive solution follows on from the first stage of our Ram Trail app, which unlocked a sense of adventure by encouraging users to find and collect the 30 colourful ram sculptures as they navigated the city. Now, almost two months after the rams departed from their original locations in Derby, the 30 sculptures are once again available to explore via our free to download mobile solution.