18 Sept 2019
The do's and don'ts of branding and logo design
One of the most important elements of any brand is its logo – it essentially becomes the face of the business. This means it needs to make a good impression at first glance, as well as evoke familiarity and trust in the long term.
But good branding is about more than just the logo. It’s about the characteristics, colours, and feelings people associate with your company. That is why branding is so important.
So to help you create a brand identity that accurately reflects your business, here are our do’s and don’ts of branding and logo design.
1. CONSIDER YOUR TARGET AUDIENCE
2. KEEP IT SIMPLE
To keep your logo simple, avoid using too many fonts and colours. Stick to a maximum of two fonts and two complementary colours as more can lead to a confusing, cluttered design.
Like logos, brand names should be kept simple. These should be easy to spell, easy to pronounce, and easy to remember. They should also resonate with your business and what it provides.
3. KEEP IT UNIQUE
You should also avoid using words like “global” and “solutions” when choosing your brand name. These words have become so overused that they have lost all meaning and impact.
1. MAKE IT RIGID AND INFLEXIBLE
You will probably need to create a couple of variations of your logo (such as black, white and coloured variations, and portrait and landscape variations) but make sure you use the same proportions throughout.
2. USE RASTER IMAGES
Your logo will likely be used across varying sizes – from small business cards to large pull-up banners. So to make sure your logo maintains the required level of detail at any size, use vector graphics!
3. REBRAND TOO OFTEN
If you are still unsure about branding and logo design or if you have any questions we will be happy to help. You can also check out some of the logos we have produced below, as well as our brand creation and development projects.
And remember, the most successful brands didn’t start off as household names, they evolved over time!